The time for reinvention is right now.

John Scott is on the faculty of the

School of Communications and Media Technologies at

Academy of Art University, San Francisco.

This site is an archive of John’s writings on reinventing people, brands and things.

We’re all reinventing all the time. Sometimes we don’t know it.

Feel free to browse and share.

Follow John on Twitter @johnscottsf.

John’s books: