The time for reinvention is right now.

John Scott is on the faculty of the School of Communications and Media Technologies at Academy of Art University, San Francisco. He also works a a social media specialist and product strategist.

This site is an archive of John’s writings on reinventing people, brands and things. It’s also a place he tosses new articles on when the mood hits.

We’re all reinventing all the time. Sometimes we don’t even know it.