To a novice, this is a minefield. It is to an “expert” too. You should know that.

This an extremely small sample of the assets available to us to craft our online image and reputation.

Click the graphic and see Fred Cavazza’s future and past snapshots of the social universe.

John Scott is a media instructor, online education coordinator and the career services manager at the School of Multimedia Communications, Academy of Art University, San Francisco. John’s debut book ”Destination: Reinvention” will be on sale Saturday.

Follow John on Twitter @johnscottsf.