The Reinvention Of Fun

I met Sophie Gudmann Knutsson a few months ago; she was my student in my grad school media studies class. She is one of the 1% that teachers say makes it all worthwhile.

Sophie is one of my great success stories, yet I had practically nothing to do with it.

Sophie is 23, self-motivated, strong, smart and skilled. She knows what she wants and she knows how to get it. She does this in a way that is charming – she doesn’t step on people to get to the next place – she does this on merit, networking and ultimately with talent.

Originally from Sweden, Gudmann Knutsson is attending university here in the bay area as a Master of Arts candidate from the School of Multimedia Communications.

The Next Chief Funster?

And now Sophie wants to be “Chief Funster.”

Tourism Australia is conducting a clever social media campaign to spread the word to Millennials about the good things happening in the country. They are conducting a global search for several positions to assist in this effort:

  • Park ranger
  • Outback adventurer
  • Wildlife caretaker
  • Lifestyle photographer
  • Taste master

…and Chief Funster.

It’s a “working holiday”, with a package valued at 100,000 dollars.

If she gets the gig, Sophie will travel around New South Wales, tweeting, writing and documenting the region’s cultural phenomena and local events.

It’s a solid social media campaign, with real payoffs for the handful of people who will be chosen for these life-changing jobs.

I asked Sophie – why Australia?

She said, ” When I was deciding where to go to get my master’s degree, I narrowed it down to the US and Australia. I chose America for school, and now I have a chance to apply what I’ve learned in my other favorite country.”

Sophie has played by the rules. She completed her academic tasks and excelled at them. She has grit and hustle and character and talent.

I love the job title, and I respect Sophie. I’m voting for her, and I’m asking you to have her back and also cast your vote for her hiring.

She comes with the recommendation of one very proud teacher.

John Scott is a media studies instructor and the career services manager for the School of Multimedia Communications, Academy of Art University San Francisco. Check out his book, “Destination: Reinvention”, on sale now in the Amazon bookstore.

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