Go Ahead. Jump. I Dare You.

On March 15, 2012, Felix Baumgartner performed a live Red Bull commercial.

Well, sort of. He jumped out of a perfectly good capsule 71,000 feet above our little blue planet.

Red Bull used the opportunity to deliver a brilliant commercial message millions of us made an appointment to watch.

Felix Baumgartner's jump from space










You know how you feel when you creep your feet up to the edge of a cliff or the roof of a building. How do you feel? Exhilarated? Terrified?

I am a fan of this guy Baumgartner. He took the jump, against a wave of advice to abandon the feat. He’s a doer, not a wisher.

Such is the act of reinvention. The idea is exhilarating, the process and eventual act scary as hell.

It’s time for you to make a change.

Today, not tomorrow, not next year, not when it’s “convenient.”


Go ahead. Jump. I’ll be there with you on the cliff, the ledge, the capsule. That first step is a doozy, isn’t it?

Baumgartner landed on his feet.

You will, too.

Picture of John ScottJohn Scott is a media studies instructor and the career services manager at the School of Multimedia Communications, Academy of Art University San Francisco. Check out John’s book, “Destination: Reinvention”, on sale in the Amazon bookstore. The hardcover edition is on sale now at Lulu. Audiobook available on Audible and iTunes.

















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