On March 15, 2012, Felix Baumgartner performed a live Red Bull commercial.
Well, sort of. He jumped out of a perfectly good capsule 71,000 feet above our little blue planet.
Red Bull used the opportunity to deliver a brilliant commercial message millions of us made an appointment to watch.
You know how you feel when you creep your feet up to the edge of a cliff or the roof of a building. How do you feel? Exhilarated? Terrified?
I am a fan of this guy Baumgartner. He took the jump, against a wave of advice to abandon the feat. He’s a doer, not a wisher.
Such is the act of reinvention. The idea is exhilarating, the process and eventual act scary as hell.
It’s time for you to make a change.
Today, not tomorrow, not next year, not when it’s “convenient.”
Go ahead. Jump. I’ll be there with you on the cliff, the ledge, the capsule. That first step is a doozy, isn’t it?
Baumgartner landed on his feet.
You will, too.